1202, 2018

Facebook makes space for more relevant posts

By |February 12, 2018|Categories: Social Media|Tags: , , , , , |

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful [...]

1311, 2017

Google reviews: how to make them count

By |November 13, 2017|Categories: Social Media|Tags: , , , , , , , , |

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search [...]

1110, 2017

How to create a Facebook ad that sells

By |October 11, 2017|Categories: Social Media|Tags: , , , , |

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that's no longer the case, thanks to the cost-effective online [...]

1001, 2017

Facebook’s group voice calling

By |January 10, 2017|Categories: Social Media|Tags: , , , , |

“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially for group conversations. As of now, Skype rules that arena, especially for business communications. However, once the social media [...]

1212, 2016

5 tips to turn Instagram followers into buyers

By |December 12, 2016|Categories: Social Media|Tags: , , , , |

Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than [...]

711, 2016

Grow sales with these social media options

By |November 7, 2016|Categories: Social Media|Tags: , , , , |

Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites [...]

1010, 2016

Facebook releases enterprise messaging app

By |October 10, 2016|Categories: Social Media|Tags: , , , , |

Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at Work. After spending several years trying to find a way to turn FB into an enterprise solution, Facebook at Work [...]

808, 2016

SMBs on Facebook: 6 tips

By |August 8, 2016|Categories: Social Media|Tags: , , , , |

Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on [...]

208, 2016

5 essential uses for iPads at your SMB

By |August 2, 2016|Categories: Apple|Tags: , , , , , , |

Technology continues to trend toward increased mobility, and business practices are headed along with it. Apple’s iPad has fairly universal appeal as a personal tablet, but what about its small- or medium-sized business potential? If you own an iPad, it’s likely you’re already using it for email and browsing to [...]

2504, 2016

How to get 500+ LinkedIn connections

By |April 25, 2016|Categories: Social Media|Tags: , , , , , , |

500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting task, especially if you have a business to run. So how can you break through and become a [...]

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