811, 2019

Market your business effectively with Twitter

By |November 8, 2019|Categories: Social Media|Tags: , , , , , , , , |

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take [...]

1110, 2019

Common Facebook marketing mistakes

By |October 11, 2019|Categories: Social Media|Tags: , , , , , , |

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. [...]

1909, 2019

Represent your business properly on social media

By |September 19, 2019|Categories: Social Media|Tags: , , , , , , |

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online [...]

307, 2019

Are you maximizing your social media potential?

By |July 3, 2019|Categories: Social Media|Tags: , , , , |

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when [...]

1106, 2019

How to make buyers out of Instagram followers

By |June 11, 2019|Categories: Social Media|Tags: , , , , |

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram [...]

1804, 2019

What goes into a business continuity plan?

By |April 18, 2019|Categories: Business|Tags: , , , , , , , , , |

Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some things to consider when developing a business continuity plan (BCP). Backup your data, applications, and servers Today, companies are more [...]

804, 2019

How to boost your SMB’s social media presence

By |April 8, 2019|Categories: Social Media|Tags: , , , , , , , |

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool [...]

1103, 2019

How do I create an effective Facebook ad?

By |March 11, 2019|Categories: Social Media|Tags: , , , , , |

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? [...]

1401, 2019

How to manage Google reviews

By |January 14, 2019|Categories: Social Media|Tags: , , , , , , , , |

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to [...]

1211, 2018

The right social media platform for your SMB

By |November 12, 2018|Categories: Social Media|Tags: , , , , , , , , , |

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms [...]

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